Steven Sinofsky on Crisis Leadership

I read the original Twitter thread and felt the need to be able to reread it, probably more than once.  Thankfully, an annotated version is now available on Sinofsky’s Medium blog.

It is worth reading.  It is worth understanding that any crisis arises and must be addressed under chaotic conditions.

There’s also the matter of preparation.  There can be strategies and plans for the foreseeable.  And, as is frequently reported, when the crisis erupts, the plans go out the window.  Yet we are better prepared for having done the planning, actually made the preparatory arrangements, and gained some level of training even if not the same as having been tested in response to a previous crisis.